BOSTON CELTICS – Integrated Campaign
Created a visually striking look that captures the style, swagger, and energy of a young, talented Celtics team. Broadcast shows game footage projected on the players against a multilayered, textured background simulating the grit, passion and intensity each player brings to every game. Concept also applied to posters, out–of–home, and social media platforms.

Boston Celtics :30 Spot

Boston Celtics Poster

Boston Celtics Poster

Out-of-Home Advertising

Out-of-Home Advertising

Boston Celtics Mobile Wallpapers

Boston Celtics Desktop Wallpapers

Boston Celtics | Instagram

Boston Celtics | Facebook

RHYS MILLEN RACING – Experiential Marketing
Engagement and marketing materials for one of Rhys Millen’s annual events – Long Beach Formula Drift. Developed the concept and design of the drift race car, racing suit, as well as the car trailer. Other materials included the event’s apparel, booth, and POP.

Concept and design of drift race car.

Design of the trailer of drift race car.

Booth concept and trailer for Formula Drift Long Beach.

Booth concept and trailer for Formula Drift Long Beach.

POP and booth concept for Formula Drift Long Beach.

POP and booth concept for Formula Drift Long Beach.

Formula Drift Long Beach.

Formula Drift Long Beach.

Formula Drift Long Beach.

Sports Marketing

Role
Co-creative director, art direction, design.
For
Boston Celtics // Drifting Racing
Type
Broadcast, print, social, experiential, and apparel.