RHYS MILLEN RACING – Experiential Marketing
Engagement and marketing materials for one of Rhys Millen’s annual events – Long Beach Formula Drift. Developed the concept and design of the drift race car, racing suit, as well as the car's trailer. Other materials included the event’s booth, POP, and giveaway apparel.

Concept and design of drift race car.

Design of the trailer for Rhys Millen Racing team.

Rhys Millen Racing event poster.

Booth and trailer design for Formula Drift Long Beach.

Booth and trailer design for Formula Drift Long Beach.

POP and booth design for Formula Drift Long Beach.

POP and booth design for Formula Drift Long Beach.

Formula Drift Long Beach.

Formula Drift Racing

Role
Co-creative director, art direction, design.
Type
Experiential, car custom wrap, promo, and apparel.