Summary

Villanova University sought to enhance its marketing and recruitment efforts by creating a compelling, cohesive promotional campaign that would resonate with prospective students and their families. The goal was to develop a unified brand voice and visual identity that conveyed the university's values, academic excellence, and vibrant student life in a memorable way. This strategic initiative produced significant, measurable results, demonstrating the effectiveness of a well-executed marketing strategy in higher education. The university saw a 15% increase in undergraduate applications compared to the previous year. The cohesive and compelling messaging directly contributed to a larger and more diverse applicant pool. Plus, an internal survey of prospective students and their parents showed a marked improvement in brand perception.